Hello!
I'm Sam,
the scribbler-extraordinaire-semi-amphibious-almost-architect- dog-obsessed-green-thumbed-maker-of-things.
About Me
I’m an internationally awarded, Amsterdam-based art director and designer with five years of industry experience. Conceptually strong yet detail-oriented, I enjoy tackling diverse projects across a wide range of clients. My experience spans concept development for branding and advertising campaigns, art direction, out-of-home and digital campaigns, illustration, brand identity, and all facets of graphic design - with the occasional dabble in copywriting.
I take great pride in my work, regardless of the task’s scale. I am dedicated and craft-driven while keeping the bigger picture in mind. I can think logically and creatively to solve problems and develop original concepts to execute design work of the highest standard. I'm passionate about visual communications and habitually go the extra mile. 
I relocated from South Africa to the Netherlands in January 2025 and am now based in Amsterdam, with the right to work here under a residence permit. When not at my desk, I’m likely to be found volunteering at Flowers For KiKa, in de war geraakt met de en het lidwoorden, plotting my next scuba diving escapade, nurturing a new creative hobby, or quite possibly trying to kidnap your dog.
Experience
So Interactive | Oct 2024 - Present
Working with the creative team, I am responsible for content creation for various media, brand development and implementation across multiple digital touchpoints, layout design, and the conceptualisation and design of campaigns.
Bald Agency | March 2024 - Sept 2024
As an integral member of the creative team, I have contributed conceptual thinking, art direction and design across various projects for US-based clients in diverse industries, from yogurt, toys, telecommunications and schools to a sustainable food packaging initiative.
My work included pitches, activations, direct mailers and influencer campaigns, video content, online, outdoor and integrated campaigns.
Halo Advertising | Feb 2020 - Feb 2024
​During my 4 years at Halo, I had the privilege of gaining diverse experience and contributing to a wide range of projects for various clients. Some notable clients I’ve worked on include Pineapple Insurance, Discovery Vitality, Peregrine Capital, iStore,
The Capital Hotels, and Auto&General.
I’ve led a number of projects from ideation through to rollout, including social media campaigns, brand identity, and print campaigns. These projects have been for brands such as Exclusive Books, Zulzi Grocery Delivery, MetroFibre, Weelee and Futurewise Education Insurance.
Internships
HelloFCB+
July 2019
King James
July 2019 & December 2019
Shelf Circle 
January - February 2018
KLG Architects
March - November 2016
NPN Architects
October 2014 - February 2015
Ideas Magazine
Ad hoc 2018 - 2019
Education
BA. Degree in Visual Communication | 2017-2019
Red & Yellow, Cape Town
Art Direction major, Graphic Design minor
Graduated with Merit
BAS. Degree in Architecture | 2012-2015
University of Cape Town
National Senior Certificate | 2011
Crawford College Lonehill
Awarded Academic Full Colours
Awards
2024 Loeries Campaign Bronze
Exclusive Books: Don't Search, Browse
2024 Loeries Design Finalist
Peregrine Capital: 25 Years of Performance
2022 Loeries Campaign Silver 
Exclusive Books: Not the same old story
2022 Loeries Craft Award 
Exclusive Books: Not the same old story
2019 Clio Silver Award
Mr Price & The Case for Her: #Girlfluence
2018 Loeries Finalist : Campaign
Mr Price & The Case for Her: #Girlfluence
2018 Loeries Finalist : Print
Magazine: Hill’s Dog Food 
2018 Loeries Finalist: Packaging
Woolworths' Milk with Honey
2017 IPSA Student Gold Pack Judges’ Special Mention 
Woolworths' Milk with Honey